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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Jay Melone: The Power of Customer Interviews
Description: Jay Melone, founder of New Haircut shares some very powerful lessons all salespeople and their leaders should heed.
Jay and I explore the power of customer interviews that help you to understand our customer's real buying journey, their triggers, their struggling moments, their moments of clarity and how to identify and attract more of the correct customers. This systems thinking has added benefits since it often surpfaces non-buyers (people who could buy but don't), non-customers (people who could buy if you shift your message or rethink how to apply what you offer), unmet demand (gaps you and...