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Podcast: DCA Commerce Code
Episode: Episode 148: Unpacking the DCA 2022 Industry Study
Description: This week on Commerce Code we speak with Erin Warren, General Manager of Rakuten's Card Linked Offer Network. We unpack the 2022 DCA Industry Study, a wide-reaching survey-based analysis of the state of digital commerce. Topics of conversation include: The past, present and future of card linked offers; The broader environment for marketing channels - who won and lost in 2022, and what does 2023 hold in store? And - the changing environment for consumer financial data ownership. How are advertisers and other players in the digital commerce ecosystem responding to changes underway, and...