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Podcast: This Is Influence
Episode: B2B Social Selling Strategy, Julie Atherton, Founder of Small Wonder
Description: Julie Atherton is the founder of the social media transformation agency, “Small Wonder”. she helps organisations embed social media into their strategic development and growth. She has worked with many global brands, including Nissan, Axa Group and Deloitte Digital, to name a few. She is also the author of a new book, ‘B2B Social selling Strategy’, Connect with customers, build relationships and drive sales. We discuss:Why B2B social selling has become an invaluable skillThe value of simplicity in B2B social sellingB2B influencers and how they can grow your busines...