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Podcast: This Is Influence
Episode: Why brands need to become more influential, Neal Schaffer, Author of ‘The Age of Influence’
Description: Neal Schaffer is the author of 4 books, including “Maximise Your Social”, and his newest book, “The Age of Influence”. He educates the biggest B2B brands in the world on why and how every business should leverage the potential of influencer marketing. trains and consults businesses on social media marketing strategy, influencer marketing, and social selling initiatives. He is fluent in Japanese and Mandarin Chinese and speaks to audiences worldwide about those topics. We discuss:How B2B businesses can grow their influenceHow influencers can elevate social media content Utilising content consi...