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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E306 - Develop a story that appeals to the audience's emotions to pull them in | with David Saltzman
Description: David has over 20 years of experience as a nationally published columnist. He is also an accomplished keynote speaker, stage presenter, and seasoned marketer. David has spent the last 15 years of his career helping other people come up with story-based marketing strategies that stand out in their respective marketplaces, laying the foundation for future connections. As a certified StoryBrand guide, David and his team employ the StoryBrand framework to create a communication strategy and zero in on the story their clients use to attract and retain customers. David has always been the kind of guy who simply likes t...