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Podcast: The Revenue-Driven CMO
Episode: Direct Response Drives Results - Patrick Manser - Performance Marketing Insiders - Episode # 087
Description: Marketers need to tie their efforts to revenue. This episode features an outstanding revenue-driven marketer with almost a decade of experience in the industry. They are a renowned strategic leader and thinker with extensive expertise in lead generation and direct response marketing. Today’s guest is Patrick Manser, the VP of Marketing at GoHealth. Patrick discusses how to lead a team of marketers in implementing a direct response funnel, why your team needs to be immersed in direct response, and how to find the leaks in your customer journey. Takeaways: Marketers can turbocharge their con...