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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: The Power of Small Data With Martin Lindstrom
Description: "I was 12 when lego sued me, then they offered me a job", says Martin Lindstrom
Martin humanises marketing and product development like no one else on earth. He spends time in hundreds of homes, observing thousands of people interacting with products on behalf of his global clients. He is passionate about making the user experience the best it can possibly be. Renowned globally as the foremost authority on #CustomerExperience he is author of #Buyology, #Small Data, #BrandSense, #BrandWashed, #BrandChild and his forthcoming book, #TheMinistryOfCommonSense.
We dig into the human psyche, buyer behaviour, why products fail...