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Podcast: The Digital Deep Dive With Aaron Conant
Episode: The Future of Reviews and Consumer Feedback
Description: Saoud Khalifah is the Founder, CEO, and CTO of Fakespot, an online service that detects fake reviews and misinformation using AI. Since 2016, 20 million people have used this free service to analyze reviews on Amazon, Best Buy, Sephora, Walmart, and Yelp. Saoud was on the 2020 Forbes 30 Under 30 list for Retail and eCommerce. Before founding Fakespot, he was a Software Engineer at Goldman Sachs. In this episode… When shopping online, 90% of consumers consider product reviews and ratings before making a purchase. But 30% of reviews are fraudulent, either generated by a robot or paid individuals. So what does th...