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Podcast: Marketing Happy Hour
Episode: Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Description: This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy.  Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode:
[00:04:16] -Â Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. Â She also shares how working with Rare Beauty's CMO, Katie Welc...