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Podcast: The Content Cocktail Hour
Episode: Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing
Description:
Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.0:00 Intro0:49 Conversation with Maria7:00 The problem with ads and casting big nets11:40 Chat GPT17:06 Quality over quantity ROI21:48 Repurposing content24:10 Advice to marketers27:55...