Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: [STEP BY STEP] What is the Importance of Storytelling?
Description: We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.We talk with Miguel Facusse, the founder of Jack Archer. Miguel touches on how to build a business with your exit plan in mind and the importance of storytelling in finding product market fit. He explains that he created his busine...