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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Continued Influence Effect
Description: Continued Influence Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Some investors will hold onto their preconceived notions even when presented with corrected information. For example, a startup positions their company as providing a service but they don’t mention they have recurring revenue. Recurring revenue shows scalability while service businesses typically do not. Even after the investor learns about the recurring revenue, they will continue to view it as a service business lacking scalability. The startup may correct its misinformation which is often an omission. But th...