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Podcast: The Storylux Podcast with Simon Chappuzeau
Episode: [HOW I WENT VIRAL, S1] From Zero to Influencer in Under Three Months - with Moritz Kaiser
Description: Moritz has been writing on LinkedIn for less than three months when he landed his viral post ("8 Copywriting Tricks Used by Apple"). This post alone garnered him 1.5 m views, 8.211 likes, 624 comments, and 849 shares.
In Moritz's case (like in many other cases), this success has transformed his writing career on LinkedIn.
Before that post, he's been trialing various styles, from text-only posts to single-image posts to slideshows (check out his post timeline). But with this post, Moritz honed in on his style: slideshows only.
Since then, he's perfected his slideshow style to always be...