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Podcast: Leadership Lessons From the Negro Leagues
Episode: Advertising and Branding, Who's Your Target Audience
Description: Dr. Roberta J. Newman describes how products and services were marketed in baseball, who the target audiences were, and how marketing has evolved over the years. To find out more about Dr. Newman, please visit http://www.baseballauthors.com/roberta-newman Two of her books are: Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising, University of Nebraska Press, 2019 Black Baseball, Black Business: Race Enterprise and the Fate of the Segrated Dollar, (with Joel Nathan Rosen), University Press of Mississippi, 2014 Host Steve Taddei's contact information. Tw...