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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO
Description: Magnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school internship, and big brands, such a...