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Podcast: After Hours Entrepreneur with Mark Savant
Episode: STEFAN GEORGI - Copywriting Framework and AI for More Sales
Description: Stegan Georgi is a copywriting expert, with over $1BN in sales. His focus on direct-response marketing has allowed him to build a tremendous business and value proposition for clients.He created a framework called the RMBC method: Research, Mechanism, Brief, and Copy. This method is a step-by-step approach to writing effective copy, especially for long-form content.Copywriting is all about getting the reader to take a direct action. This could be clicking a link, making a purchase, or subscribing to a newsletter. In order to do this, copywriters must understand the target audience and the...