Want to create an interactive transcript for this episode?
Podcast: Accelerate Your Business Growth
Episode: Standing Out When Your Audience is Digitally Fatigued
Description: As the decade-long digital advertising boom is screeching to a halt, brands are faced with the painful reality that clicking on ad links is no longer an efficient way to “buy” customers. Audiences are digitally fatigued, unengaged, and strapped for cash. Sam Mallikarjunan, joins our host, Diane Helbig, to introduce listeners to a less competitive, more efficient marketing medium that transforms the real world into a performance marketing goldmine.Sam is CEO/co-founder of OneScreen.ai, the marketplace provider for buying/selling out-of home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Grow...