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Podcast: Make Things That Matter
Episode: Bob Moesta: Prototyping to learn & applying JTBD theory
Description: Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.—Sign up here to get upcoming essays + episodes emailed to you.Follow the MTTM journey on Twitter or LinkedIn!If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)...