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Podcast: Owner To Owner Podcast
Episode: Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success.
Description: @BrianShrowder is a #mediatrainer and #communications #publicrelations industry expert at his own consultancy @mediacraftcomms.After dabbling in student radio  at the University of Adelaide he had stints in #newsreporting and #journalism at the @ABC and @channel10.Mid career he jumped across to public relations (his  second career).In his own consulting he specialises in #crisiscommunication but in this episode he unpicks public relations for the benefit of #smallbusinessowners. We talk about;why PR isn't just for #bigbusinesswhat PR is and who it impacts that are associated with your business how small business owne...