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Podcast: Africa Business of Sport Podcast
Episode: E27: Analysing SA Tourism's R1bn Tottenham Sponsorship Deal – Dr. Michael Goldman
Description: Picking up from where we left off in the previous bonus episode, we have invited professor of sport management at the University of San Francisco, Dr. Michael Goldman to facilitate the most extensive expert analysis of SA Tourism's proposed R1bn sleeve sponsorship deal with Tottenham Hotspur available right now.
In this episode, Dr. Goldman discusses the problematic nature of the deal's unplanned announcement following the publication of a prematurely leaked document, the details behind SA Tourism's R1bn sponsorship deal with Tottenham Hotspur, the potential financial and marketing returns of the sponsorship deal, how sport sponsorship d...