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Podcast: Strategic Counsel by ForthRight Business
Episode: 4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops
Description: The creative brief is the spark to a fantastic campaign - or an underwhelming one, if you’re not careful. Effective creative briefs truly fit with your brand, are created collaboratively, are a single page, and keep the idea the deliverable. We wanted you to hear from “The King of Creative Briefs That Sell,” so we welcomed on Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: For...