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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 853 – What’s Your Marketing Mousetrap? – Part 1
Description: In our last house, we had a small problem. Mice!
If you think about it, your business is like my garage. Specifically your website. It has food for thought and attracts creatures who sneak in and out. You may be able to see them scurry, but it's hard to trap them (and you certainly don't want to kill them off). You want to be able to capture them (or at least capture their data).
The ultimate goal is to get people to exchange their contact info for quality content like an ebook, training videos, and such. You will only get...