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Podcast: Keep Optimising
Episode: Attribution: Is GA4 all you need? with Jill Quick
Description: Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?In this episode we discuss:Why attribution doesn’t need to be so complicated Being clear on who you are presenting the data toWhy User Acquisition and Traffic Acquisition are key reports to monitorHaving the right analytics in place to ensure that the data coming through is correc...