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Podcast: Take Control With Nicole
Episode: Building An Irresistible Brand with Darby Lyndon
Description: Today I'm chatting with Darby Lyndon about all things brand strategy and how to build a business that is irresistible.  We dive into: Collaboration over competition with other businesses The difference between marketing and brand strategy How creating a brand story helps you connect with your audience Is niching something that needs to happen Brand strategy framework   About Darby Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.  Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands.  A hurdle she continu...