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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 158: Getting people to buy your stuff AFTER you give them value
Description: Most marketers advise you to "lead with value," but they fail to tell you how to properly gauge the temperate of your audience. In today's episode you'll learn about segmenting your audience based on their awareness and temperature, and how to treat them differently so that you can better serve them.