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Podcast: Traction Podcast
Episode: From 0 to $4B: Branch's Culture Playbook with Mada Seghete
Description: On this episode, Mada Seghete, Co-Founder, Managing Director and VP Marketing at Branch shares their culture playbook from zero to a $4 billion company.  From high-growth companies, to a changing environment due to a global pandemic, to a recession — companies have to adapt more than ever.  Mada discusses what culture is, how you define it at an early stage, and how you measure it and maintain it through both high-growth and fast-paced environments.  Specifically, Mada covers:  - Defining culture and what it actually means.