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Podcast: Behaviour Change Marketing Bootcamp
Episode: E37 COM_B in 2023 with Professor Robert West
Description: In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework.
We cover the basics
What is COM-B and how did it come about?
What are some of the benefits of using behavioural science?
We chat about his current work with the new Welsh Behavioural Science Unit and their joint publication Improving...