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Podcast: Level Up with Nick Lopez
Episode: Establishing The Reason To Believe Is Key For Preparing Your Brand For National Expansion
Description: Nick Lopez and Gary De Jesus talk about his time playing football and studying at Harvard to mastering brand development at Procter and Gamble. Today, Gary is one of the most influential marketing minds in franchising, as he has helped countless iconic national companies perfect their brand. Gary dives into his brand development exercise called "the Reason to Believe" and how it tailors to the strategic target based on heart and head and what the consumer wants, not what the brand wants - his passion for cognitive science plays an important role here. Gary also shares how the five...