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Podcast: The Revenue-Driven CMO
Episode: Listen & Learn From Your Customers - Casey Cheshire - Performance Marketing Insiders - Episode # 088
Description: Today’s guest is a serial entrepreneur, B2B marketing thought leader, frequent podcaster, and U.S. Marine Corps Veteran. The Ringmaster, Casey Cheshire, is the Founder & Podcast Architect at Ringmaster Conversational Marketing, the author of Marketing Automation Unleashed, and the host of The Hard Corps Marketing Show & Creating The Greatest Show. Casey shares how B2B companies can use podcasts to listen to and learn about their customers, generate an endless source of marketing content, and create stronger relationships. Takeaways: Marketers have a tendency to get overly creative with their copy, but unl...