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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Be a Pro at Generating Demand with Chris Spellman
Description: Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing expertise as they cover gated vs ungated content, demand gen, analytics, and much more. Also, listen in to hear about Chris’s fantasy novel trilogy that he authors with his wife!
Timecoded Guide:
[06:49] Creative ways to generate demand
[09:58] Gated or ungated content?
[11:51] Big failure or success in cyber marketing
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