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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Frequency Illusion
Description: Frequency Illusion Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Frequency illusion is a cognitive bias defined by Wikipedia as the illusion in which a word, a name, or other things that have recently come to one's attention suddenly seems to appear with improbable frequency shortly afterward. This comes from the mind's selective attention kicking in when hearing something new. The mind then starts to look for that pattern elsewhere. After an investor learns of a startup solving a new problem the investor seems to hear about that pr...