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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast
Description: After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling1...