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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: One Size Doesn't Fit All In D.A.C.H. Stop Being Surprised When You Fail In Region!
Description: Americans and Brits, Europe is NOT a country. Germany is made up of several different regions. the north is different to the south. Straight translations into German don't translate sentiment or what matters most to your various German speaking audiences. The Swiss are very different to the Austrians, and Austrians are different to Northern Germans.
DACH buyers don't do business in the same way that buyers from New York, California, Salt Lake City, London or Scunthorpe do. Localisation is critically important not only in your marketing and collateral but also adapting to local cultures and business preferences<...