Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse
Description:
Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff’s background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things to avoid28:30 Advice to marketers31:56 Get in touch34:18 Outro Sign up for Modern Day Marketer (the newsletter)...