Want to create an interactive transcript for this episode?
Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: The Path to Achieving Corporate Thought Leadership
Description:  We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?  Lisa Gately from Forrester meets with us to discuss thought leadership â what it is, what it isnât, and how to create a thought leadership campaign. According to Lisa, âThought leadership is a social dialogue. It is an intentional exercise of knowledge, skills, and expertise to build awareness, elevate perception, and drive preference related to key issues that audiences care about.â Thought leadership is brand equity â but itâs not easy to ac...