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Podcast: The Charisse Report
Episode: Ep. 184: The death and rebirth of beauty YouTube, and why Instagram is dead with beauty marketing journalist Lily Twelftree of Barefaced Media
Description: For this episode I’ve invited Sydney-based beauty marketing journalist Lily Twelftree of Barefaced Media back onto the show because her recent video Why did beauty YouTube die? really got me thinking.
So in this episode we discuss a LOT; from what made beauty YouTube so popular at its peak; why many of us have fallen out of love with beauty YouTube – but at the same time, we’re seeing more beauty creators moving to the platform after becoming disheartened with their content performance on Instagram. We also discuss authenticity and whether brands can have political or person...