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Podcast: Naked Ambition Podcast
Episode: How to de-risk ideas and save money with pretotyping
Description: In our latest podcast episode, we speak with Leslie Barry, the Founder and Director of Exponentially, where he uses the Google-developed method for de-risking innovation and shortening product development cycles called βPretotypingβ.
In this super practical episode, we talk about
β’ The origins of pretotyping and why it is different from prototyping
β’ Key pretotyping techniques and how you can use them to test hypotheses before product builds
β’ The ethics of customer experimentation and best practices for product testing
β’ Stories from the field β when to use the technique, and when not to!
β’ The complexities of including cash for commitment and price point testing during t...