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Podcast: Naked Ambition Podcast
Episode: How to de-risk ideas and save money with pretotyping
Description: In our latest podcast episode, we speak with Leslie Barry, the Founder and Director of Exponentially, where he uses the Google-developed method for de-risking innovation and shortening product development cycles called “Pretotyping”.
In this super practical episode, we talk about
• The origins of pretotyping and why it is different from prototyping
• Key pretotyping techniques and how you can use them to test hypotheses before product builds
• The ethics of customer experimentation and best practices for product testing
• Stories from the field – when to use the technique, and when not to!
• The complexities of including cash for commitment and price point testing during t...