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Podcast: Let's Talk Loyalty
Episode: #67: Loyalty for Small Companies - Driving Lucrative Loyalty
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Today's episode of Let's Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an interview with Ali Cudby, best selling author of "Keep Your Customers" - who focuses on driving customer loyalty in small and medium-sized companies in the US.Ali introduces simple yet powerful concepts that are often neglected as companies grow, including the importance of a customer-facing mission...