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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Mere Exposure Effect
Description: Mere Exposure Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Mere exposure effect is a cognitive bias defined by Wikipedia as the tendency to express undue liking for things merely because of familiarity with them. Angel investors are much more likely to invest in deals in which they have more exposure to it. This can lead to investments in substandard startups. To avoid the mere exposure effect, the investor should first recognize it as a bias and keep it in mind when reviewing startups for funding. The i...