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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Ritz & Ghougassian
Description: Gilad Ritz and Jean-Paul Ghougassian are the directors of Ritz & Ghougassian, a 6-person architecture and interiors studio from Melbourne, best-known for their restrained and considered approach to hospitality, retail, and residential spaces.In this episode, Jean-Paul, Gilad and I discussed:How the studio deals with the marketing challenges of working on a limited number of projects each year with long gaps between finished work.How the studio has found that a traditional approach to business development involving email outreach, networking, referral and repeat business has been more beneficial than social media when it comes to attracting...