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Podcast: Keep Optimising
Episode: Attribution: The Art and Science of Testing with Jo Davis
Description: Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.In this episode we discuss:The basics that you need in place before you even start thinking about attributionWhy it's important to get the numbers rightHow to avoid the common pitfalls Jo has seenThe danger of making assumptions and decisions made on errorsThe...