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Podcast: Let's Talk Loyalty
Episode: #341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself
Description: Tjhai A Eng is Head of Marketing & Loyalty at Matahari Department Stores in Indonesia.Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme.With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic.A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.<...