Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Tjhai A Eng is Head of Marketing & Loyalty at Matahari Department Stores in Indonesia.Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme.With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic.<...