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Podcast: Future Commerce
Episode: Divergence: 2020 in Retrospect, feat. Sucharita Kodali, Vice President and Principal Analyst at Forrester
Description: 2017 to 2020, Sucharita the SoothsayerIn 2017, on FC Ep 2432041, Sucharita said “In the future, brands should be thinking about how they can become marketplaces,” which has come to be true in eCommerce today.In 2020, Sucharita says that divergence is the broad theme of the year: divergence in political thought, essential businesses vs. nonessential businesses, employed vs unemployed, etc.There will be recovery for businesses affected by this divergence, but it might be a longer recovery than what’s ideal.Retail in 2021: Efficiency vs. TraditionRetail was hit the hardest in 2020. Merchants had to pivot their businesses drastically in ord...