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Podcast: The Revenue-Driven CMO
Episode: Marketing’s Seat At The Table - Esther Flammer - Performance Marketing Insiders - Episode # 089
Description: Today’s guest is a longtime marketer that has been recognized as one of 2021's Most Outstanding Women in Business and is flipping marketing’s position within organizations on its head. Esther Flammer is the CMO of Wrike. Esther discusses the role of marketing, how to get a seat at the table to make strategic decisions, and why you should highlight your customers.  Takeaways: Marketing is not just a support function, marketing can and should be a strategic driver for any organization. Marketing should have its finger on the pulse of the market and u...