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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Building A Media Program with Claire McKenna and Michelle Rawlings
Description: This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their company involved with outreach through a curated media program.
Timecoded Guide:
[06:09] Incentivizing SMEs and finding content
[10:46] The Media BARR Program
[14:12] Choosing content for the...