Want to create an interactive transcript for this episode?
Podcast: The Marketing Marriage
Episode: Ep 25 Eric Liedtke - Zero Wasted Hours.
Description: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” This famous line and the story behind it from Dr. Seuss children’s book Lorax became an inspiration for one of the hottest startup brand names in streetwear. Unless Collective is the world’s first regenerative fashion platform that makes 100% plant-and-mineral-based clothing and footwear. The mastermind behind the brand is a 26-year adidas veteran and company’s former CMO Eric Liedtke. During his time at the three stripes, Eric amassed a number of successes: re-energized the brand by unleashing a culture of...