Want to create an interactive transcript for this episode?
Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Description: Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketi...