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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How Thinking Like an Engineer Can 10X Your Sales & Marketing
Description: Typically marketing and sales are handled by a company’s marketing and sales team - who, not surprisingly, approach the task using the standard marketing and sales tools.But what if we could uncover hidden opportunities or boost our success rate by taking an entirely different approach? Our guest today will be talking about why we might want to solve marketing and sales challenges like an engineer - and how his has used this strategy in his company.I’m Jane Singer and it’s great to have you with us on A Seat at T...