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Podcast: B2B Tech Talk with Ingram Micro
Episode: Key Motions for Driving Customer Success | Global Edition
Description: As more technology companies move to the recurring revenue structure through the subscription model, the bulk of the manufacturer’s revenue will come after the initial sale. For a customer to renew a subscription, there must be a perceived value in the product, which means manufacturers must put significant effort into guaranteeing that users understand the value they are getting from their solutions. This effort is to safeguard customer loyalty or ‘stickiness’ regardless of whether the customer is B2B or B2C.In this special global edition, we hear from our Canadian team:Bibi Sofowote, Producer and Host...